The ‘Marshmallow is Here’ campaign flips the script on traditional insurance ads with surreal, mischievous, and distinctive visuals. Shot on the back of a TVC, the campaign brought together the brilliant team at Machine Shop and Production Designer Tom Gander to create a world brimming with whimsy—starting with three vintage cars packed with over 50,000 marshmallows.

Inspired by the saying that dogs look like their owners, the creative team extended that idea to the cars, giving each vehicle a personality that matched its marshmallow-filled charm. This playful concept set the tone for every department to push the character and detail, ensuring the campaign was as funny and delightful as its centrepiece of cars overflowing with marshmallows!